100 Percent Better and One Point Better Can Be the Same Result
Moving an engagement rate from 1 percent to 2 percent is a one point gain and a 100 percent gain. Here is how to convert every relative claim back to points.
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Engagement rate is three different metrics wearing one name
Engagement rate can be measured against followers, reach, or impressions, and the same post scores very differently in each. Ask which one before comparing.
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Every Case Study Library Is a Selected Sample
A published case study library is a selected sample, not a random one. Here is what a shelf of wins can prove, what it cannot, and how to read one honestly.
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How to Read a Marketing Case Study Without Being Misled
A case study says engagement grew 400 percent. It doesn’t say engagement went from four likes to twenty. Both statements are true. Only one of them tells you anything useful about whether to hire that agency. Reading marketing case studies well means learning to ask what’s missing before you get impressed by what’s shown, because…
