Vulcan Strength: $77,941 revenue at 5.38x ROAS
$77,941 revenue at 5.38x ROAS
Vulcan Strength, a veteran-owned Olympic weightlifting equipment brand, wanted to scale online sales beyond its established customer base. LYFE Marketing built interest-targeted traffic campaigns around fitness niches like CrossFit and kettlebell training, using dynamic product ads and video creative. They then retargeted site visitors from the previous four months with conversion-focused ads. The campaigns produced 55,652 link clicks at $0.21 each, 108 tracked purchases, and $77,941 in revenue at a 5.38x return on ad spend.
This is a summary of a case study originally published by LYFE Marketing. Read the full case study: https://www.lyfemarketing.com/portfolio-posts/vulcan-strength/
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