Amada Colossos Resort: +2,600% direct bookings year-over-year

+2,600% direct bookings year-over-year

Amada Colossos Resort in Rhodes needed to turn social media attention into direct bookings rather than relying on OTA channels. Panadvert combined high-impact visual content, influencer partnerships, and user-generated content with precisely targeted paid social across Instagram and Facebook. With ad spend up only 36.8%, the resort's social-driven bookings grew 2,600% and revenue rose over 2,100% year-over-year. A sister engagement for Grecian Bay Hotel delivered 130.8% booking growth using the same playbook.