Signature Orthodontics: +224% reach in 30 days

+224% reach in 30 days

Signature Orthodontics, a high-end dental and cosmetic practice, was seeing weak engagement on Instagram and had no time internally to plan content. Republic Marketing interviewed stakeholders to shape a strategy built on conversation-starting posts, better use of Instagram features, and improved in-house photography enhanced in Lightroom. Within 30 days reach jumped 224% and accounts engaged rose 170%. Over the January-March period the practice also saw 15% follower growth and roughly 50% more leads arriving via social media.