Direct-to-consumer brand: +300% engagement in 12 months

+300% engagement in 12 months

An established direct-to-consumer brand wanted social media to move beyond awareness and become a measurable revenue channel. Madison Taylor Marketing ran deep customer analysis, built segmented audiences, and paired algorithm-tuned creative with multi-tiered retargeting and an active community management program. Over twelve months engagement rose 300% and total audience grew 289.7%, with organic impressions averaging two million per month. By year end social media accounted for 31% of annual revenue and delivered a 288% ROI.